Welcome to the future of photography and videography. Introducing the S-Line, a range of lenses set to change the world of optics. Going beyond standards, see how these lenses deliver a new kind of performance and unlock the future of imaging. Read on to discover how S-Line lenses can take your photography and videography to […]

Thirty-six hours in the Bella Coola Valley, British Columbia. Stephen Wilkes made the 50-image composite with a Z 7 and an Ai Noct NIKKOR 58mm f/1.2. The f/stop was set at f/8; the shutter speed varied according to the light and the motion in the scene—”but I tried never to go below 1/60 second,” he […]

The Festive Season is here and the pressure is on to find thoughtful gifts for those closest to us. It’s hard to find the perfect gift, but we have some suggestions that are sure to be a hit – and even better that will get a lot of use for years to come. Our cameras […]

In the world of photography, balance is key. Balance is a technique that can help you construct a more visually appealing shot. It’s also a great point of reference for you to improve your images. But what exactly is balance in photography? To begin, there are many types of balance. It can be defined by […]

The Mount Adapter FTZ allows you to use your favorite F-mount DSLR NIKKOR lenses on the Z system cameras. Utilize the outstanding performance and resolving power of your approx. 360 NIKKOR F-mount lenses including over 90 NIKKOR lenses that have full AF/AE compatibility. (Full AF/AE supported when using FX or DX AF-S Type G/D/E, AF-P […]

Featuring Nikon Ambassador Keith Ladzinski On one level, the photos you see here aren’t difficult to take: in the right place, at the right time, the birds will come to you. Wildlife and extreme sports photographer Keith Ladzinski took these images at the Wakodahatchee Wetlands in Delray Beach, Florida, a location he describes as “a fantastic […]